Grow your SaaS from €0 to €1 million ARR

Working with Alex brought the focus we needed. He isn't just a sales coach — he thinks holistically about GTM, from lead generation to customer success and even product. His strategic insight combined with a hands-on approach (“let’s do it” mentality) makes him a true co-pilot to our team.

We now have a foundation we can scale on rather than a founder's network and lose processes.
Our ICP is far more focused, everyone works from the same messaging, and every deal sits in one CRM with a weighted pipeline, so we can forecast.

The biggest shift is that our go-to-market is now a system, not an instinct. We can articulate our positioning in one sentence, we run demos with a clear process, we have a repeatable outbound motion, a sales framework, content and lead magnets bringing inbound, and a pricing structure that holds up in negotiations.

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Working with Alex has been transformative for our startup. His mastery of Go-to-Market strategy is playing a pivotal role in our commercial progress.

Having Alex as a ‘partner/coach’ as we matured GTM over the last year has been invaluable and enabled us to make better decisions faster and to learn at a much faster pace than we’d be able to do alone.

I will recommend him to any early-stage SaaS startup.

10/10 experience. Alex is very structured and hands-on. He helped us find working GTM channels probably 5x faster than we could’ve done without him, which saved us months of trial and error.

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I'd recommend Alex to founders who have early traction but are sitting on a messy set of signals and need to figure out what's actually working and who want to build a strong foundation they can delegate GTM and marketing from

The amounts of demos we book and trials we start are growing week on week. This is primarily thanks to the foundations we created together with Alex.

Alex's GTM audit greatly supported our team and brought up many topics that we otherwise would not have had on our radar. It gave us clarity on what we should tackle next and with what priority, as well as what we urgently need to focus on in the future

I’d recommend Alex to any B2B startup or scale-up looking to clarify their go-to-market strategy. He’s great at turning complex ideas into clear, customer-focused messaging and helps teams align quickly around what matters

We worked with Alex to create a strong foundation for our GTM efforts and he quickly proved worth the investment!
The combination of strategic challenging with tactical frameworks and hands-on action has helped us make changes to our positioning, messaging and GTM activities at a pace that would otherwise be unachievable.

This list is super useful! I have just gone through the entire document in one go and identified multiple initiatives we can implement immediately.

Alex has been an invaluable contributor to taking Forward to the next stage. He helped us revamp and strengthen our Go-To-Market strategy. He provided highly valuable and actionable frameworks that have helped structure our vision and deliver results quickly.

We refined our ICP, structured our messaging, and built a powerful content strategy from the ground up. Since we started working with Alex, we've 10x'd our inbound growth and turned it into a repeatable and scalable growth channel. He acted as a member of the team and always found time to provide fast answers and support. I strongly recommend Alex as a GTM specialist for any early-stage startup looking for strategic clarity and repeatable growth.

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