Grow your SaaS from €0 to €1 million ARR
I help founders build and execute a strong GTM foundation with hands-on 1-on-1 GTM advisory and actionable content. No fluff. Actionable. Less trial & error.
You're facing a ton of fundamental GTM questions
the best growth motion for us?
get customers?
Free Trial or Freemium?
3 ways I can help you grow your SaaS to €1 million ARR with less trial and error
What SaaS founders say about working with me
Working with Alex has been transformative for our startup. His mastery of Go-to-Market strategy is playing a pivotal role in our commercial progress.
Having Alex as a ‘partner/coach’ as we matured GTM over the last year has been invaluable and enabled us to make better decisions faster and to learn at a much faster pace than we’d be able to do alone.
The guidance in our weekly sessions were instrumental in sharpening our focus and equipping us with essential GTM strategies. I will recommend him to any early-stage SaaS startup and I'm looking forward to working with him in the future
What I valued most was the structure and clarity Alex brought to the table. He turned an overwhelming number of possibilities into a clear roadmap, helping us understand exactly what to focus on and why
Alex has been a fantastic help to Asora. He helped us sharpen our ICP and define clear compelling messaging for all our customer-facing communication (New website, Outbound Sequencing). Alex demonstrated a real desire to understand our business. After each session, we go out with a clear plan on what to focus on and how. I can highly recommend Alex to any early-stage SaaS Founder.
The amounts of demos we book and trials we start are growing week on week. This is primarily thanks to the foundations we created together with Alex.
The biggest shift is that our go-to-market is now a system, not an instinct. We can articulate our positioning in one sentence, we run demos with a clear process, we have a repeatable outbound motion, a sales framework, content and lead magnets bringing inbound, and a pricing structure that holds up in negotiations.
Alex helped us grow raaft.io - we worked a lot on the ICP, how to find the right leads, and our messaging (for the website and email sequences). He is able to quickly understand products, extract USPs and communicate them clearly. Very sharp! Working with him is super smooth - clear communication, actionable tips and hands-on. I highly recommend working with Alex.
The founders I work with are backed by trusted investors
The Best SaaS GTM Guides for 2026
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