Grow your SaaS from €0 to €1 million ARR
I help founders build and execute a strong GTM foundation with hands-on 1-on-1 GTM advisory and actionable content. No fluff. Actionable. Less trial & error.

You're facing a ton of fundamental GTM questions
the best growth motion for us?

get customers?


Free Trial or Freemium?

3 ways I can help you grow your SaaS to €1 million ARR with less trial and error
What SaaS founders say about working with me

We worked with Alex to create a strong foundation for our GTM efforts and he quickly proved worth the investment! The combination of strategic challenging with tactical frameworks and hands-on action has helped us make changes to our positioning, messaging and GTM activities at a pace that would otherwise be unachievable.

Alex has been an invaluable contributor to taking Forward to the next stage. He helped us revamp and strengthen our Go-To-Market strategy. He provided highly valuable and actionable frameworks that have helped structure our vision and deliver results quickly.
We refined our ICP, structured our messaging, and built a powerful content strategy from the ground up. Since we started working with Alex, we've 10x'd our inbound growth and turned it into a repeatable and scalable growth channel. He acted as a member of the team and always found time to provide fast answers and support. I strongly recommend Alex as a GTM specialist for any early-stage startup looking for strategic clarity and repeatable growth.

Alex helped us grow raaft.io - we worked a lot on the ICP, how to find the right leads, and our messaging (for the website and email sequences). He is able to quickly understand products, extract USPs and communicate them clearly. Very sharp! Working with him is super smooth - clear communication, actionable tips and hands-on. I highly recommend working with Alex.

Alex has been a fantastic help to Asora. He helped us sharpen our ICP and define clear compelling messaging for all our customer-facing communication (New website, Outbound Sequencing). Alex demonstrated a real desire to understand our business. After each session, we go out with a clear plan on what to focus on and how. I can highly recommend Alex to any early-stage SaaS Founder.

I’d recommend Alex to any B2B startup or scale-up looking to clarify their go-to-market strategy. He’s great at turning complex ideas into clear, customer-focused messaging and helps teams align quickly around what matters

Working with Alex brought the focus we needed. He isn't just a sales coach — he thinks holistically about GTM, from lead generation to customer success and even product. His strategic insight combined with a hands-on approach (“let’s do it” mentality) makes him a true co-pilot to our team.
The founders I work with are backed by trusted investors


















The Best SaaS GTM Guides 2025
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